Seven years after unveiling Mirror at TechCrunch Disrupt 2018, Brynn Putnam is returning to the stage where it all began. The serial entrepreneur who turned a fitness concept into a $500 million acquisition by Lululemon will debut her latest venture at TechCrunch Disrupt 2025 at San Francisco’s Moscone West in October.
Putnam’s path from that breakthrough Disrupt moment to today is a story of very smart timing. Mirror, the connected fitness device that brought boutique workout classes into homes, launched just as the pandemic created unprecedented demand for home fitness solutions. The timing proved so prescient that Lululemon acquired the company for $500 million just two years after its Disrupt debut.
Now Putnam is betting on another cultural shift — the growing desire to disconnec