The Trump administration’s Department of War has put the previous administration’s social media strategy to shame with a more than 1000 percent increase in average post impressions and engagements, Breitbart News has learned from data exclusively obtained from the Pentagon.

Analytics from X, formerly known as Twitter, showed a steep contrast between former Defense Secretary Lloyd Austin and current War Secretary Pete Hegseth despite them posting about the same number of times.

From January 20 to September 18, 2024, Austin made 427 original posts, including replies and quote posts. During the same time period in 2025, Hegseth made 358 original posts. Including reposts, the secretaries made 473 and 506 total posts, respectively.

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