Running fast wins races, but staying visible wins careers. Notably, Noah Lyles won the 200m and anchored the US team to gold in the 4x100m relay race at the 2025 Tokyo World Championships. Meanwhile, Kishane Thompson and Letsile Tebogo had to experience a bit of disappointment. But that’s just a portion of their careers. The athletes still have to stay active outside the tracks and market themselves. And that’s when the former Jamaican athlete, Warren Weir , swooped in with some important advice.

Taking to X, the 2012 London Olympics 200m dash bronze medalist wrote , “ATTENTION ATHLETES!!!!!! Worlds might be over, but this is not the time to disappear from social media. Stay active, connect with your fans, and keep building your following. Show the other side of your li

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