Maverick Georgian designer Demna makes his debut for Gucci at Milan Fashion Week on Tuesday with a film of a family of Italian characters bursting with attitude, as the house pledged a "new era" its history.

The 44-year-old took over at Gucci in July after a decade at fellow Kering brand Balenciaga, charged with helping reverse falling sales.

Demna, who goes by one name, said it was too soon for a full catwalk show this season, but unveiled a series of looks on Monday that will feature in a film premiering on Tuesday night.

Presented as portraits of "La Famiglia" ("The Family"), the mixed men and women's collection takes a humorous look at stereotypes such as the diva, the influencer, the narcissist and the mama's boy.

There are knock-out red-carpet gowns, thigh-skimming fake fur coats

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