Myer chief executive Olivia Wirth is yet to convince customers and investors that the ailing department store chain can turn the corner and attract younger shoppers, after it struggled to lift sales and its profits slid backwards during the 2024-25 financial year.

Wirth, who on Tuesday delivered her first full set of results since becoming chief executive and executive chair in June last year, sought to cushion weak sales growth by saying it had been a transition year for the business as its $950 million acquisition of Jay Jays, Just Jeans, Dotti, Portmans and Jacqui E largely failed to bear fruit.

“We’ve only just reset our new strategy, and there was a lot of change throughout the year in order to make sure that we can really focus on the growth strategy,” Wirth said. “The Apparel

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