Google said Tuesday it’s making a number of changes to how the Play Store looks and functions in an effort to better personalize the store to its users and increase engagement. Among the new features is a redesigned Apps tab, a new Play Games experience, a new tab focused on your interests, and other features that leverage Gemini AI.

The update builds on other recent additions that aim to make the Play Store more of a destination — like a tab that shows you where you can watch your favorite shows or Collections, which organizes your favorite apps and games into areas like shop, watch, and listen, Google Play Games VP and General Manager Aurash Mahbood explained to TechCrunch in a press briefing.

“For over 4 billion users, Google Play is an important gateway to discovering apps, games,

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