“There’s no more space for tepid or lukewarm content,” David Atlan-Jackson, Chief Content Officer at the European film and TV studio Vuelta Group, concluded this morning in the first session of San Sebastian ’s Creative Investors’ Conference.
Atlan-Jackson was joined in the session titled “The New European Powerhouses” by Christian Vesper of Fremantle, Rodolph Buet of Studio TF1, and Elisabeth d’Arvieu at Mediawan. The session was chaired by Wendy Mitchell, who quizzed the execs on how they see the contemporary business and the strategies they are using to continue growing in scale and ambition.
Atlan-Jackson continued to say that for him, the main challenge is the “fragmentation of the landscape” when it comes to distribution.
“From platforms to TV, cinema, and the competition of the