Luxury jeweller Astrea London — which specialises in the highest-end lab-grown diamonds — has announced Sarah Jessica Parker as its new global creative director and founding partner.

We’re told the actress-turned-fashion entrepreneur is “becoming a new visionary of the global lab diamond movement and charting a bold new course for sustainable luxury, one where technology, design, and responsibility converge to transform the diamond industry”.

The famous New Yorker will be working with Astrea founder and CEO Nathalie Morrison to “share a vision for the future of the diamond industry — embracing the heritage of diamonds yet redefining their purity through innovation, design and social responsibility”.

What that means in practice is that Parker won’t only be working on creative project

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