Drake ’s upcoming ninth studio album , Iceman , is his first solo project since his now infamous (and litigious) war of words with Kendrick Lamar last spring. In a move that isn’t terribly surprising for Drake circa 2025, he’s turned the album’s rollout into a multi-part livestream that looks and feels as if Kai Cenat was produced by A24. The visuals are packed with symbolism and Easter eggs, unfolding like the sum of the types of thrillers Drake posts to his Instagram Story. A little of Eyes Wide Shut’s secret underworlds, a bit of Magnolia’s heady suspense. Some of the high drama of Euphoria , produced by Drake’s company, DreamCrew, too, of course. Every episode is prefaced by a post from Drake’s Instagram announcing the time of the stream. In each of the three we’ve gotten

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