CREATIVE DIRECTOR’S CUT: Forget curating a guest list and working on seating plans.

For his spring 2026 collection Luis de Javier is intent on showing everything to everyone, with a 24-hour performance that will show him and his team working on the collection, shooting the season’s look book and a campaign.

Kicking off at 8:30 p.m. on Sept. 30 and concluding on Oct. 1 at 8:30 p.m., it will be visible to passersby walking past the storefront at 18 Rue de Turenne in Paris’ Marais neighborhood, through a livestream on the designer’s official channels and on truck-mounted screens that will zip around the French capital.

Captured by a multicamera setup, it’ll be a fly-on-the-wall spectacle spanning the showroom but also close-up shots of the handwork being done on site, broadcast live a

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