Arguments are set to get underway Tuesday in a case brought by the Federal Trade Commission against Amazon, focusing on how the retailer convinced shoppers to sign up for Amazon Prime and the obstacles it allegedly created to exit that loyalty program.

The FTC alleges Amazon tricked nearly 40 million customers into signing up for Prime, then made it challenging to cancel their subscriptions—a violation, the agency says, of consumer protection laws. The FTC is seeking refunds for consumers, civil penalties, and an order that would require Amazon to make it easy to cancel a Prime subscription. The case will be heard in federal court in Seattle, with opening arguments expected to begin Tuesday.

Amazon, in a statement to Fast Company, denied all of the claims. “The bottom line is that neithe

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