Sponsor patches on uniforms would raise millions but some athletic directors in wait

The leader of the largest multimedia rights holder in college athletics is confident sponsor patches will begin appearing on team jerseys sooner than later with schools under pressure to find new ways to make money in this new era of revenue-sharing with athletes.

Learfield President and CEO Cole Gahagan told The Associated Press the 67 power-conference schools and Notre Dame could combine to tap into hundreds of millions of dollars of new revenue once NCAA approval is granted. Gahagan predicted approval would come within months.

Sponsor patches on the front, back or sleeves of jerseys have been part of international soccer for decades and have become common in the NBA, NHL, MLS and Major League Baseball in recent years. Last year, the 23 MLB teams with jersey patches generated a total o