Michelob Ultra surpasses Modelo Especial in US beer popularity

UNITED STATES – Michelob Ultra has taken the lead as the most popular beer in the United States, surpassing Modelo Especial.

Research from a company indicates that Michelob Ultra is outperforming its competitors. Anheuser, the organization behind Michelob, attributes this boost in popularity to the launch of their nonalcoholic Michelob UltraZero.

Meanwhile, Modelo's parent company suggests that the Trump administration's immigration policies have impacted its sales, particularly among Latino consumers.