Who can catch up with Glenn Martens right now? Fresh from his raving couture debut at Maison Margiela and gearing up for the ready-to-wear one in 10 days, the Belgian designer squeezed in between another inventive display for Diesel, giving an additional demonstration of his talent in channeling the brand’s nature and engaging with people.

The presentation he set up at the Diesel headquarters in Milan — where an array of transparent, egg-shaped vessels encased models wearing the brand’s spring 2026 looks — was a mere press-reserved side note to what happened later in the day, when Martens brought the collection to the masses.

They had to earn the access. Martens staged an egg hunt across the city, scattering the same displays and looks in disparate places, ranging from gardens to local

See Full Page