While mired in controversy from all sides, the Walt Disney Company has unveiled price hikes for Disney+ and its other streaming services today.

As of October 21, Disney+ will cost up to 20 percent more, depending on the plan you have. Disney+ with ads is increasing from $10 to $12 per month, while the ad-free plan is going from $16 to $19 per month. The annual, ad-free plan will go from $160 to $190.

Acquisitions have enabled Disney to own multiple streaming services, so it’s not just Disney+ subscribers who will be impacted. Subscriptions for Hulu and ESPN Select will also increase, as will all Hulu + Live TV plans and bundles of Disney’s three subscription-based streaming services.

And anyone buying Disney+ and Hulu bundled with Warner Bros. Discovery’s HBO Max will also have to pay

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