The box office numbers have arrived for the documentary In Whose Name ? from filmmaker Nico Ballesteros, who was granted unvarnished access to Kanye West — now known as just Ye — in the six tumultuous years following his public embrace of conservative politics. The film opened to a limited release, screening at around 1,000 theaters nationwide. In its opening weekend, the film grossed $776,000, a strong domestic box office performance for a documentary without significant marketing behind it.
For comparison, the Oscar-winning doc No Other Land logged a cumulative $420,000 a month after opening in January, on its way to earning $2.4 million to date. It’s Never Over , the doc about Jeff Buckley, also saw opening numbers in the $420,000 range. Becoming Led Zeppelin , released in