ABC News’ Good Morning America captured the 2024-2025 season ratings crown in total viewers, but it did so by a slim margin, besting NBC News’ Today by just 40,000 additional viewers.

This was GMA’s 13th consecutive year finishing the season as the most-watched morning newscast.

Meanwhile, Today took the top spot in the advertiser-coveted Adults 25-54 demo for the just concluded season.

According to Nielsen Media Research, GMA had 2.644 million total viewers and 470,000 A25-54 viewers for the 2024-2025 season. When comparing its performance to the 2023-2024 season , GMA was down -6% in total viewers and -10% in the demo.

Today averaged 2.604 million total viewers and 626,000 A25-54 viewers for the just-concluded season. The newscast was down -5% in total viewers and -6% in the demo c

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