CHICAGO -- Ari Levy, the co-owner of the Chicago hot-dog stand The Wieners Circle, was scrolling through social media while watching the Miami Dolphins - Buffalo Bills game last Thursday when a moment of inspiration struck.

Levy, 46, saw a bold declaration on Xthat was picking up steam.

" Ollie Gordon scores an anytime touchdown and I'll text my ex, who is getting married on Saturday, that I still love her," the post read.

Gordon, a Dolphins running back, found the end zone on a 2-yard run with 6:29 to play in the first quarter of Miami's 31-21 loss. The retweets and likes -- over 44,000 -- poured in and piqued Levy's interest to create a promotion between his hot-dog stand and his favorite football team, the Chicago Bears .

"It got me thinking, what can we do to just get in on

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