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The cost of a plan with ads will rise by $2 to $12 monthly, the company said. The new pricing will go into effect Oct. 21 (Image source: Bloomberg) Show Quick Read Summary is AI Generated. Newsroom Reviewed
Walt Disney Co. is hiking the cost of its flagship Disney+ streaming service without advertising by $3 to $19 a month.
The cost of a plan with ads will rise by $2 to $12 monthly, the company said. The new pricing will go into effect Oct. 21.
Media companies have been raising prices of their streaming services to wring more profit after years of investment in the businesses. Disney has targeted $1.3 billion in operating income at its streaming unit this fiscal year, up from an earlier forecast of $1 billion.
Earlier this year, Disney said it would continue improving the profitab
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