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FILE - A person holds a remote control in front of a television displaying the Disney+ streaming service logo. Disney announced it will raise subscription prices again this fall.

Disney is raising prices again for its streaming services, including Disney+, Hulu and ESPN, as the company looks to keep its direct-to-consumer business profitable.

The new subscription rates take effect Oct. 21, marking the fourth straight October price hike since 2022. The move follows the launch of Disney’s new ESPN streaming platform and comes as competition in the streaming space continues to intensify.

How much Disney+ will cost

Starting Oct. 21, the ad-supported Disney+ plan will increase by $2 to $11.99 per month. The ad-free Disney+ Premium plan will rise by $3 to $18.99 per month, with the

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