Eight years is too long for HUL’s Sunsilk . The hair-care brand has rolled out a refreshed identity — after the last round in 2017 — complete with holographic packaging, bolder design elements, and a cultural campaign designed to resonate with younger consumers less than a decade after the last round of reinvigoration. The company is betting that a modern look, sharper storytelling, and social-first activations will help it stay miles ahead in a market that is being reshaped by naturals, premiumisation, and a wave of direct-to-consumer entrants.

Sunsilk’s new identity, with its rainbow tones and holographic finish, signals it is both science-backed and future-ready. On its website, the company described the move as more than a cosmetic shift, to “capture the rhythm of a new generation,

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