Media Release

Mumbai, Sep 24: Obesity is no longer confined to urban elites or sedentary office-goers - it has quietly emerged as one of India’s most pressing health challenges. Rising obesity levels, experts warn, are fuelling an explosion of diabetes, hypertension, and heart disease cases across the nation.

Amid this growing concern, a powerful movement has been launched to combat the crisis — one that seeks to free India from the burden of obesity through science-backed, sustainable solutions.

A movement born on a Symbolic Day:

On September 17, coinciding with the birthday of Hon Prime Minister Narendra Modi, Madhavbaug - a leading name in Ayurveda-based lifestyle disease management - unveiled the Motapa Mukta Bharat Abhiyan, a nationwide digital initiative designed to reverse obes

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