Bafleh Jewellery, one of the Middle East's leading importers of Indian jewellery, is adapting to rising gold prices by switching to lightweight designs and lower-karat gold. This change comes as bullion prices continue to climb, impacting consumer demand in key markets.

Managing Director Ramesh Vora reported that the company imported 600-700 kilograms of jewellery from India in the first eight months of this financial year, a drop from 1.2 tonnes last year. Despite increased import values, volumes have decreased by 20-30% due to the price surge of gold from USD 2,200-2,500 per ounce to USD 3,600 within three months.

Bafleh plans to introduce 14-karat jewellery next month, collaborating with suppliers in Kolkata and Delhi to preserve colour quality while lowering gold content. Although pa

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