Gavin Newsom appeared on The Late Show last night and took the opportunity to reflect the attention he’s been getting for his social media posts, which parody those of Donald Trump .

Host Stephen Colbert asked Newsom why he decides to do “something kind of funny” with his communication strategy. “The strategy is inspiration/desperation,” Newsom explained. “The two driving forces of life. Everything we were doing to try to break through wasn’t working any more. And so we decided to do something, to your point, novel called humor. And, I gotta say, often times Democrats , we’re a little — we’re not as humorous as we should be. We can be a little stiff. And so we thought we’d have some fun with it.”

He added, “I never imagined it would break through like it has and get under the

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