Mia by Tanishq has onboarded Gen Z star Aneet Padda as its new brand ambassador. With her bold, vibrant energy and unapologetic authenticity, Aneet perfectly embodies the spirit of self ‑ confidence, individuality, and the unique brilliance that shines within every woman.

This association aligns perfectly with Mia’s brand philosophy of celebrating modern, independent women who shine with confidence and express their unique potential. The ‘Precious, every day’ festive campaign featuring Aneet, is a celebration of empowering women to embrace their personal brilliance and confidence.

Set in the celebratory context, the campaign film, conceptualized by Famous Innovations features Aneet wearing a choker from Mia’s latest collection, Manifest, which offers modern takes on classic forms suc

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