Coming out of the pandemic shutdown, New Orleans music venues and musicians obviously needed assistance.
That need inspired 2021’s inaugural NOLAxNOLA, an initiative to boost the local live music community by promoting a two-week series of branded shows at dozens of venues.
Four years later, live music is still in a precarious position. The nightlife trend seems to be that patrons don’t stay out as late or drink as much, which is detrimental to the bottom line of music venues. And if music venues don’t stay in business, musicians can’t make a living.
So NOLAxNOLA has evolved into an annual two-week celebration of live music in New Orleans, showcasing the richness and diversity of the local music scene while also reminding fans not to take the existence of music clubs for granted.
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