When the clock struck midnight on September 21, The Big Billion Days 2025 began counting in minutes. During the Early Access of The Big Billion Days, Flipkart Minutes recorded over 45 lakh unique visitors and a 2X rise in order volumes compared to regular days.

From the very first hour, The Big Billion Days on Flipkart Minutes reflected how people shop today – instant, practical, and growing in scale. Compared to the pre-festive period, new customers on Flipkart Minutes grew by 2.6X during Early Access. In the course of the first hour of Early Access (between 12 AM – 1 AM), the fastest delivery for an iPhone was completed in under 3 minutes.

The start of this season has shown that purchases are happening instantly, from daily essentials like ghee, atta, and energy drinks to smartphones a

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