By Emma Rumney and Jennifer Rigby

LONDON (Reuters) -The Belgian beer industry, Mexico’s tequila makers and Heineken all lobbied governments this summer to resist a push by the U.N.’s health agency to introduce tougher rules targeting alcohol, letters and an email reviewed by Reuters show.

The previously unreported efforts reflect how the $1 trillion global drinks industry is taking on the World Health Organization over its hardening stance that there is no risk-free level of drinking.

That position is disputed by the industry. And as cash-strapped and increasingly health-conscious consumers cut back on alcohol, dealing a blow to companies’ profits, the stand-off reveals how the sector is ramping up its efforts to head off further threats.

ALCOHOL POLICIES WATERED DOWN IN UN HEALTH AGRE

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