A girl’s first menstruation celebration has gone viral online, winning hearts for the way her family turned a usually hushed-up subject into a moment of pride and respect.

The video, posted on Instagram by a user named Aayusha, has crossed 17 million views. In the clip, she stands at the entrance of her home as her family marks her first period with a ritual. Overwhelmed by the gesture, she breaks down in tears while her loved ones cheer and show their support.

The most striking part of the video is when all the male members of her family, from the eldest to the youngest, step forward to place money at her feet and bow down. The video left viewers emotional, especially because it challenged the stigma and shame often attached to menstruation.

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