NEW DELHI, Sept 24:

Real estate developer Uppal Group has entered into a liquor business with an investment of over Rs 100 crore, and the company is targeting to achieve Rs 70 crore annual revenue in the next three years.

The Uppal Group, which has developed luxury residences and SEZs, has ventured into the liquor business. It has set up alcobev arm Uppal Brewers & Distillers Pvt Ltd (UBD), and has already launched two whiskey brands- Soorahi and Madhvan.

Both labels are currently available in Delhi and Punjab.

“Backed by an investment of over Rs 100 crore, funded entirely through internal accruals, UBD has set its sights on a three-year sales target of 1,00,000 cases annually in the super premium whisky segment, alongside a topline of Rs 65–70 crore,” Uppal Group said.

The company al

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