After years of being behind the competition, Subaru's North American business is getting a fuel efficiency injection, buoyed by a number of hybrids and battery-powered vehicles it has coming to market this year and next.

The addition of the vehicles to the company's portfolio is notably one of the last remaining areas of its business that Subaru is greening. "Subaru owners have always been eco-conscious and look for adventure outdoors with a deep respect for nature and the environment. Following our owners, in 2004, Subaru opened the first zero-landfill automotive manufacturing facility in the U.S., in Lafayette, Indiana," Alan Bethke, senior vice president of marketing at Subaru of America, Inc., exclusively told Newsweek .

Bethke noted several milestones in the company's sustainabili

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