The crowd at the Japan National Stadium cheered out loud when Mondo Duplantis started running on the field to take a perfect stride and broke his own world record for the 14th time. It was followed by an exposition from the commentary box, “ We will never, never forget the night that Mondo Duplantis lit up the stadium and captured the headlines and the hearts of everyone. He’s a world record holder again. What a night and what a moment for Mondo.” Indeed, the stadium was roaring with the spectators present in Japan. But more interestingly, it was the pole vaulter’s home crowd that tuned in to their television to behold the 25-year-old in all his glory.

Moreover, Sweden’s primary public television channel, SVT-1 (operated by Sveriges Television), provided the platform to millions in Swe

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