Women's Wear Daily
Victoria’s Secret is entering the home fragrance market.
Building off of its successful fragrance line and the wider fragrance boom, the lingerie retailer will launch a collection of candles, room sprays, liquid hand soaps, diffuser reeds and air fresheners.
Amy Kocourek, president of beauty for Victoria’s Secret and Pink, said: “Given that our strength is really fragrance, it’s a natural next step for us to bring that scent into her home, plus our customers have been asking for it.”
Working with fragrance houses Givaudan and Robertet, the Victoria’s Secret home fragrance collection features nine scents such as Rose Bohemia, Red Currant, All Dressed Up, Love Stoned and That Paris Hotel.
“Each one of them has a very unique name to try to conjure up either images or memories. It’s