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Ford vehicles parked for sale at a car dealership in Oakville, Ont.

Canadian vehicle sales have rebounded to close to pre-pandemic highs, but much of the rest of the outlook for North America’s auto industry remains uncertain: Trump tariffs, electric vehicle sales, the future of Canada’s auto sector, and prospects both for Detroit’s Big Three auto makers and for Tesla. Karwel is director of the customer success data and analytics division for Canada at J.D. Power.

1. First, the good news: Canadian vehicle sales peaked at more than two million units in 2017 and are likely to hit 1.8 million this year. Consumer expenditures were more than $60 billion in 2024, he says, “above anything we have seen between 2017 and 2024.”

2. The average price of a new vehicle climbed past $4

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