In the world of tech billionaires, “thinking different” is a requirement, but “being a pain in the neck” is a sport. So it’s no surprise that Elon Musk, after his purchase of a social media platform and a new AI obsession, has decided to create a company with a name that is less a tribute and more of a playground insult: Macrohard.

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A new name and an old rivalry

Join @xAI and help build a purely AI software company called Macrohard. It’s a tongue-in-cheek name, but the project is very real!

In principle, given that software companies like Microsoft do not the

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