Adobe announced that Qualcomm Incorporated has selected Adobe GenStudio to enhance its content supply chain using generative AI, supporting Qualcomm’s efforts to deliver tailored experiences across digital channels.

With Adobe GenStudio, Qualcomm can optimize its entire content supply chain to meet this demand, leveraging AI to power the production, activation and measurement of personalized experiences. This includes making it more efficient to produce and customize the thousands of assets needed every week to deliver and scale impactful campaigns—unlocking productivity across the marketing organization.

Don McGuire, senior vice president and chief marketing officer of Qualcomm Incorporated, said, “Qualcomm has delivered technology breakthroughs that have reshaped industries for over 4

See Full Page