KPMG’s 25th Global Automotive Executive Survey reveals how industry leaders are accelerating past disruption

36% of automotive executives say their company is entering a phase of deep transformation — with business models, products, and operations expected to change significantly over the next three years and beyond.

86% of OEMs are investing heavily in artificial intelligence (AI), yet only 20% of executives feel prepared to manage the disruption it will bring.

48% of the leading companies say customer satisfaction is critical to their company’s long-term profitability, compared with just 10% of the rest of the respondents.

94% of companies that are “very prepared” for supply chain disruption report outperforming profit targets, compared to just 45% of those less prepared.

The global

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