Gant announced the appointment of Bollywood actor Shahid Kapoor as its Brand Ambassador in India. The partnership debuts with the launch of Gant’s new campaign, “Button Up. Build Your Story,” which celebrates resilience, individuality, and self-expression.

Shahid Kapoor, said, ‘Style for me has always been about authenticity, wearing something that not only looks good but also tells a story about who you are. That’s what makes my partnership with Gant so exciting. The brand’s legacy of effortless sophistication and its belief in progress and self-expression resonate deeply with me. I’m proud to represent Gant as we inspire people to build their own stories.”

With this campaign, Gant in India has taken a bold step forward, creating an emotional film that resonates with people on a deeper

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