Integral Ad Science, or IAS, an adtech firm specializing in ad verification and measurement, has been acquired by Canadian private equity group Novacap in a deal worth $1.9 billion, the companies announced today.

IAS operates cloud- and AI -based technology that provides independent verification and measurement of digital ad campaigns across channels and devices. The company has exhibited strong financial performance in recent years, tallying a revenue growth rate of more than 12% over the past three years.

The new arrangement will take IAS private. It had previously been listed on the Nasdaq, trading under the ticker IAS since June 2021.

As part of the agreement, Novacap will acquire all of the outstanding shares of IAS for $10.30 in cash each, representing a premium of about 22% on

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