At its second annual WhatsApp Business Summit in Mumbai, the messaging giant unveiled a suite of tools designed to help businesses streamline customer interactions, boost discoverability, and improve support. The updates reinforce WhatsApp’s role as both a consumer app and a critical digital infrastructure for businesses and government services in India. Advertisement
Small businesses can now accept payments directly within WhatsApp, with QR codes enabling instant transactions. This feature is aimed at helping sellers close sales faster and more securely.
WhatsApp is also rolling out in-app calling for businesses, letting users call customer service representatives or receive requested calls from larger companies. Voice and video calls will soon be supported, making WhatsApp a tool for