WhatsApp, widely known as the go-to messaging app, has now become a more powerful tool for businesses. At its second Business Summit held in Mumbai, WhatsApp unveiled a host of new features designed to simplify operations for small and large enterprises, boost customer engagement, and drive growth. From in-app payments to AI-powered customer support, here’s a complete look at the new WhatsApp Business features.

1. Direct Payments on WhatsApp Business App

Small businesses can now receive payments directly on WhatsApp Business without redirecting customers to other apps.

Merchants can send a QR code to customers in a single click. Buyers can then pay using UPI, debit, or credit cards right within the app.

This reduces friction during checkout, making the shopping and payment process fast

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