The Korean Wave (Hallyu) in India is set to reach fever-pitch, as Lotte India, a player in the Indian confectionery space, and Music Sensation, Yashraj Mukhate join hands to unveil a brand-new anthem for friendship, love and sharing – ‘We Are All Peperos’ today.

With this campaign, Lotte India steps into the world of music marketing, leveraging the universal language of music to connect with Gen Z. By integrating music with the joy of snacking, Lotte India aims to strengthen Pepero’s positioning as a fun, friendly and shareable treat for young consumers.

Curated in Yashraj’s signature style, the ‘We Are All Peperos’ anthem carries peppy, foot-tapping music making it instantly hummable and shareable. The campaign also comprises a vibrantly picturized video showcasing youthful energy, with

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