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When summer began, Jack Kay was simply another British holidaymaker enjoying himself in Ibiza.
Now, following an eight-second clip, the Ibiza Final Boss has secured a five-figure fashion contract and an entire Channel 4 documentary chronicling his meteoric rise to celebrity status.
But who exactly is this "absolute legend" who has rocketed to stardom without any deliberate effort?
Jack demonstrates how achieving viral status on TikTok can transform people's lives completely. On August 3, the 26 year old was moving to music at a gathering when he attracted the notice of clothing brand Zero Six West Ibiza.
He sported black and gold spectacles to complement his black top and enormous gold necklace. His toned arms were visible and his now legendary bowl cut had been st