Look, Snoopy has been everywhere as of late. We've talked about this in the Esquire offices. I'd run out of space in this story if I listed all the Peanuts collaborations of the past however many years. Peanuts is such a commerce-ready piece of intellectual property that it's spawned some really dumb clothing collaborations in the past. Every mall brand has tried; most have failed. There are some good ones, though. Parks Project did a collection I like a lot. Our friends at Cariuma did a limited shoe run that sold out.

If you'd asked me 24 hours ago, I'd have said Timex and its collection of Snoopy watches is the only perfect Peanuts collaboration that's ever happened. Starting today, I have a second answer. There's another perfect execution of the Peanuts intellectual property. B

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