OpenAI is staffing up to expand ChatGPT’s marketing reach and build on-platform marketing tools.

A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to develop internal tools for ad platform integration, campaign management, and real-time attribution. The position is part of a newly formed “ChatGPT Growth team,” and tasked with “building the technical infrastructure behind OpenAI’s paid marketing platform.”

While the company has said it is exploring advertising , it does not currently have on-platform capabilities. This job listing is a rare signal of OpenAI’s plans for an in-house marketing platform within ChatGPT, and part of the AI company’s broader growth plans.

The job posting calls for an engineer to “join our new ChatGPT Growth team to b

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