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The apple industry has long been the backbone of Kashmir. It has supported, and continues to support, thousands of families while contributing significantly to both the state’s and the nation’s horticulture sector. Kashmiri apples, known for their rich taste, natural sweetness, superior quality, and high nutritional value, once dominated markets across the country.

However, in recent years, the sector has shown clear signs of decline. A combination of various issues within horticulture, along with shifting market dynamics, has left apple growers struggling for survival. If these issues remain unaddressed, the industry risks losing not only its economic vitality but also its cultural heritage, which has been nurtured for generations.

Amidst all this turmoil, it is the ordina

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