Social media platform Instagram has hit 3 billion monthly users globally, its parent Meta announced on Tuesday. This cements the app’s status as one of the most popular social media platforms ever.

To sustain its growth momentum, Meta said it is putting greater focus on short-form video and private messaging. The company announced that it is redesigning its home screen to make Reels and messaging more prominent.

Reels and messaging

For India, Instagram is testing the app to open directly into Reels instead of the regular feed, highlighting the country’s importance in driving engagement. Users may also soon control their content algorithm more directly by choosing or hiding topics, marking a shift from the classic photo-feed experience.

India at the core

Meta acquired Instagram for

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