XYXX is rewriting history, not in textbooks but in briefs. The homegrown menswear lifestyle brand has launched an interactive content series titled History in Briefs to introduce its new Tactel innerwear line.

The series reimagines legendary figures such as Shakespeare and Leonardo da Vinci as modern-day creators, blending satire, cultural commentary and product innovation.

The first film stars Leonardo da Vinci in a GRWM-style setup as he prepares to paint the Mona Lisa on a hot summer day in Florence. Midway through, he pulls out XYXX’s advanced Tactel underwear designed to keep him dry as he works.

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With his trademark wit, Da Vinci quips, “Genius is one percent inspiration and ninety-nine percent sweat… but XYXX ha

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