Australian Gas Infrastructure Group is entering the second phase of a CRM transformation, with an end goal of establishing a more connected, transparent and proactive service model.

Third from left, AGIG's Monther Alnababteh speaks at SAP NOW AI summit.

The group, which owns and operates infrastructure that delivers gas to more than 2 million homes and businesses, is implementing SAP Service Cloud as the technology foundation for the transformation.

Speaking at the SAP NOW AI summit in Melbourne, senior project manager Monther Alnababteh said that phase one of the program - now delivered - saw AGIG “centralise and streamline customer service processes across multiple business units.”

“This has led to … better visibility, and for services staff to be able to use real-time analytics to

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