India's celebrity brand power continues to shine, with cricket and cinema stars driving billion-dollar endorsements. According to a new report by Kroll, the total brand value of the top 25 Indian celebrities touched a staggering $2 billion in 2024.

Leading the chart once again is star cricketer Virat Kohli, whose brand value climbed to $231.1 million in 2014, up from $227.9 million in 2023. Kohli has consistently remained a favourite among advertisers, endorsing everything from fashion brands to luxury products. Read Also Shah Rukh Khan & Rani Mukerji Capture Proud Moment As Vaibhavi Merchant Receives National Film Award...

In Bollywood, actors Ranveer Singh and Shah Rukh Khan continue to dominate the list. Ranveer secured the second spot despite a dip in brand value, dropping from $2

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